Guerrilla Capital Campaigns
For years, the only way to conduct a capital campaign of any size, was the large Traditional Capital Campaign method — a method that has been around since World War II.
During the past four decades, capital campaigns essentially have remained the same. But much as warfare has changed in the last 50 years or so, the organization that wants to run a successful and efficient capital campaign also has changed its methods.
After all, armies don't fight the way they did in World War II, so why should you use methods that were designed to touch constituents living in the 1940s and 1950s to raise capital? It doesn't take long to list all of the cultural and societal changes that have occurred in the past 40 or 50 years. Sadly, many traditional campaigns either are not successful in reaching the goal or require spending huge amounts of money to reach the goal.
In the 21st century, visionary non-profits of all sizes will conduct Guerrilla Capital Campaigns. Leaner, smaller non-profits with lower annual budgets are leading the way and finding great success in conducting lean, efficient fund raisers.
You have a real need to fund a specific project that’s going to cost $500,000 to $1.5 million, but you don’t have the resources to launch a Traditional Capital Campaign with all of the high costs, high personal involvement and high risks – what do you do? You conduct a Guerrilla Capital Campaign.
The Guerrilla Capital Campaign has three key elements:
• Intelligence
gathering
• Courageous, visionary leaders
• One
clearly defined objective
For more information on the Guerrilla Capital Campaign and to hear about the victories achieved, contact us.